Matriarch Grounds wanted a brand that would not only stand out in a competitive coffee market but also reflect their core mission—uplifting communities and empowering women entrepreneurs. Our collaboration focused on creating a comprehensive visual and strategic identity that could seamlessly extend across their products, signage, and customer touchpoints.
Deliverables
Full Brand Identity: From logo design to color palette and typography, I developed a cohesive look that speaks to Matriarch Grounds’ commitment to quality, community, and empowerment.
Branding & Style Guidelines: A detailed guide outlining logo usage, color specs, typography, and brand voice—ensuring consistency in every customer interaction.
Packaging Design: Coffee bags, cups, and other packaging were designed to carry Matriarch Grounds’ message of warmth, advocacy, and quality, all while standing out on the shelf.
Print Collateral: Business cards, flyers, and other promotional materials reinforced the new brand identity, helping them connect with customers and partners alike.
Signage: Exterior and interior signage seamlessly translated the look and feel of the brand into a welcoming physical environment.
Impact
With these assets in place, Matriarch Grounds can now confidently communicate their values and build brand loyalty. Their refreshed brand identity resonates with socially conscious coffee lovers, reflecting a mission-driven approach and creating a memorable customer experience—one cup at a time.
Work:
Full Brand Identity, Branding & Style Guidelines, Packaging Design, Print Collateral, Signage
“Working with Tara at WinterSky Design was such a breath of fresh air. She completely understood our mission from day one, transforming our vision into a brand identity that truly resonates with our customers. Our new packaging and signage are gorgeous, and we constantly receive compliments on how cohesive and inviting everything looks. We couldn’t be happier!”
— Laura W.
Owner of Matriarch Grounds