![](https://images.squarespace-cdn.com/content/v1/65baf7ed2996674e676d7c58/4695b1ac-4f4a-4353-9369-06ca3d372d7b/WinterSky+Design+-+Tara+Derington-32.jpg)
Why WinterSky?
WinterSky symbolizes clarity, fresh perspectives, and endless possibility—much like a crisp winter sky that offers a clear view of what lies ahead. It reflects my belief that every business or creative venture can uncover its potential and move forward with renewed confidence with the right focus and guidance. Just as a winter horizon reveals hidden details we might otherwise miss, I strive to help my clients strip away distractions, see their brand’s essence, and pave the way for meaningful growth.
Meet Tara
For over 15 years, I’ve helped businesses and nonprofits clarify their brands, refine their messaging, and spark genuine connections. Drawing on my background in digital marketing, graphic and web design, community relations, and event management, I bring a consultative, people-centered approach that guides organizations toward more significant impact and long-term growth.
By combining strategic thinking with hands-on technical expertise, I’ve empowered clients to tell their stories authentically, elevate their marketing efforts, and deepen their relationships with the communities they serve. I’m driven by the belief that strong branding and thoughtful communication can do more than raise visibility—it can amplify purpose, inspire action, and set the stage for sustainable success.
What I Believe
I’m here to help innovators, creatives, and small businesses find their direction, realize their potential, and confidently step into the future. WinterSky Design is my promise to offer clear strategies, encouraging support, and a fresh perspective on every project—because I’ve seen firsthand how a well-defined brand can change the course of an entire organization.
![](https://images.squarespace-cdn.com/content/v1/65baf7ed2996674e676d7c58/c2e59f54-44a8-4e4d-968f-16620c2fc490/medium-shot-woman-with-backpack.jpg)
Off the Beaten Path
Beyond my professional work, I’m an avid explorer who loves taking the scenic route on cross-country road trips. Whether joining a local book or crafting clubs, trying out new recipes in my kitchen, or heading into the wilderness for a backpacking adventure with my loved ones, I’m always seeking new ways to learn, connect, and grow. These experiences fuel the creativity and empathy I bring to each collaboration, reminding me that personal and professional discovery is an ongoing journey.
Ready to Elevate Your Brand?
If you’re looking for thoughtful, hands-on guidance on developing (or refreshing) your brand, WinterSky Design can help you see the path more clearly. Together, we’ll uncover what makes you unique, craft messaging that resonates with your audience, and build a brand experience that stands out for all the right reasons.