Empowering Your Brand to Reach New Heights

My work is all about guiding small businesses and creatives toward their best selves. I use branding, inspiring content, and clear, actionable educational resources to spark genuine growth and lasting impact.

As a brand strategist, content creator, and educator, I’m dedicated to helping you find clarity, define your direction, and build a strong, sustainable foundation for your professional journey. Whether you’re a small business owner looking to elevate your brand or a creative ready to refine your skills, I’m here to support you with personalized solutions and hands-on guidance.

What I do

Brand Strategy & Positioning
Helping you clarify your brand’s purpose, personality, and place in the market.

Content Direction & Development
Crafting compelling messaging, blog posts, and site copy that resonates with your audience.

Educational Workshops & Resources
Guiding you through goal-setting, brand-building steps, and sustainable growth strategies.

What I don’t do

High-Volume PPC & SEO Management
While I can help shape your messaging, I don’t specialize in ad campaigns or deep SEO analytics.

Social Media Management
I’m happy to advise on content direction, but I won’t be managing your platforms.

Web Development
I focus on strategy, content, and design direction, leaving the coding and integrations to experts.

What I love to do

Spark Authentic Connections
Bringing your story to life in a way that genuinely speaks to the people you want to reach.

Foster Confidence & Clarity
Helping you overcome uncertainty, define your next steps, and move forward with purpose.

Celebrate Growth & Impact
Watching your brand evolve, thrive, and make a meaningful difference over time.

Who I Love to Work With

I’m passionate about partnering with:

  • Small to Mid-Sized Businesses
    Growing brands ready to hone their identity, connect with their audience, and scale sustainably.

  • Nonprofits & Social Enterprises
    Mission-driven organizations seeking to amplify their impact through intentional branding and strategic storytelling.

  • Solopreneurs
    Independent creatives and business owners looking for clear direction, cohesive design, and practical support to elevate their personal brand.

No matter where you’re starting from, I’m here to help you discover your potential, define your direction, and reach sustainable success—one inspired step at a time.

Brand Positioning

A tailored Brand Positioning experience designed to help small businesses and creatives discover their potential, define their direction, and confidently step into long-term growth.

Services

Marketing Audit

A personalized Marketing Audit designed to help small businesses and creatives uncover what’s working, what’s not, and how to grow sustainably.

Branding Services

From a quick refresh to a full-scale identity, these brand design options will give you the clarity, consistency, and professional polish you need to stand out and connect with your ideal customers.

  • In working with Tara, we finally uncovered who we truly are as a brand. Her thoughtful guidance gave us a clear direction and boosted our confidence to move forward.

    Laura W
    Matriarch Grounds

  • Tara’s blend of creativity and practical advice turned our vague ideas into a cohesive brand strategy. We’re now connecting with the right clients—and seeing real results.

    Leslie K
    Cursed Crafts

Make a change.

Ready to bring your brand vision to life, amplify your content, or gain new insights to grow sustainably? Let’s start a conversation and find the path that’s right for you.

Check Out
My Blog

Featured
New Year, New Intentions: Your 31-Day Journal Challenge for January
New Year, New Intentions: Your 31-Day Journal Challenge for January

As we step into 2025, the start of a new year offers the perfect opportunity to pause, reflect, and set meaningful intentions for the year ahead. For many, January is a time for fresh starts, goal-setting, and personal growth. It’s a time to leave behind old habits, embrace new challenges, and move forward with a clearer sense of purpose.

Mastering SMART Goals: Your Blueprint for Business Achievement
Mastering SMART Goals: Your Blueprint for Business Achievement

In the fast-paced world of business, setting clear and achievable goals is like having a trusty roadmap (without it, you might find yourself wandering aimlessly). That's where SMART goals come in—they're not just another corporate buzzword, but a proven approach to defining business goals that actually lead to success. So, what are business goals examples that can transform your startup from a fledgling idea to a thriving enterprise? (Hint: It’s all about being Specific, Measurable, Achievable, Relevant, and Time-bound.) In this guide, we’re diving into how you can apply the SMART framework to navigate your business journey with confidence and clarity.

Unlocking Success: Why Defining Business Goals is Key for Small Business Owners
Unlocking Success: Why Defining Business Goals is Key for Small Business Owners

Unlocking the secrets to business success often starts with a simple yet powerful step: defining business goals. Whether you're a budding entrepreneur or a seasoned small business owner, setting clear objectives isn't just a good idea—it's essential for growth and sustainability. After all, how can you steer your ship if you don't know where you're headed? (And let's face it, running a business without goals is a bit like setting sail without a map.) In this piece, we'll dive into why defining your business goals (and knowing examples of startup business goals) is crucial, explore what the three main goals of a business typically are, and share some practical tips to help you set the stage for success.